College footballs Jerry Jones? Texas Tech booster Cody Campbell demands return on investment

If youre going to take millions from a booster who is helping fund your you should expect pushback when you fail to live up to expectations.

For those who havent noticed, we are no longer living in our fathers or grandfathers era of when bags of money were dropped off on the back doorstep.

The $100 handshakes are still prevalent, but theyre essentially the equivalent of walking into a bar and dropping a dollar into the tip jar.

TEXAS TECHS $30 MILLION ROSTER RUNS INTO A BUZZSAW AS CINCINNATI DELIVERS SORSBY REVENGE IN TOP-10 UPSET

So when Texas Tech booster, and chairman of the board of regents, Cody Campbell takes to social media to comment on the Red Raiders loss to Cincinnati this past weekend, I can assure you he is trying to assure those who critique the program that this type of result isnt what he's paying for.

"There is no excuse or reason to lose a game like this. We have to be better. @TexasTechFB," Campbell wrote in a post on X.

That statement was from a man who has poured millions into the football team in order to compete for a national championship this season. So, when this "owner" decides to vent his frustration for the world to see, I can promise you he means it.

Remember the term "return on investment" in relation to donors putting their money to use with the only real return is seeing their favorite team hoist a trophy at seasons end?

This is essentially where Cody Campbell is at when he takes to social media to let it be known that a performance like that is not acceptable for a man who is writing the checks every month.

That brings us to the current state of college athletics, where the once outside voices who contributed without getting a final say in roster moves outside of helping pay a player's salary are now influential voices that in some cases speak for the programs they help fund.

BIG MONEY, BIGGER DISASTER: MINNESOTA EXPOSES MICHIGAN AS WOLVERINES ARE LATEST EXAMPLE OF WASTED NIL FUNDS

You think Texas Tech football coach Joey McGuire isnt having conversations this week with Cody Campbell on piecing together the roster for 2027, or renegotiating deals with current players for a return next season?

I can assure you those talks have, and will continue, to take place over the next three months.

And, I promise you they are happening all across the country between high-dollar boosters and football coaches looking for the money needed to secure the next transfer portal addition.

While there is this pressure to hold onto what once was in college athletics, the 'pureness' of a sport that was a majority of the time still breaking the rules in some form or fashion through parking lot deals or the funneling of money to an athletes family, the world is obviously changing in short order.

So, it should not come as shock when a more-involved booster who was also at the forefront of the Brendan Sorsby saga this past summer when the former college quarterback was caught gambling on his own football team while at Indiana decides to let it be known they are not happy with the current product.

Is it right?

No, especially when that same person decides to get on social media and questi