Data broker opt-out: How retirees can protect their data
Data broker opt-out: How retirees can protect their data
Your home address, phone number and relatives' names may be sitting on people-search websites you've never visited. Anyone who finds those listings could learn more about you than you're comfortable sharing. A data broker opt-out can help reduce that exposure, especially during retirement, when protecting your finances, family and home becomes a priority.
And a tragic case in Minnesota shows why publicly available personal information deserves a closer look. Here's what happened in Minnesota and the steps you can take to make your personal information harder to find online.
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WHAT A SCAMMER SEES THE MOMENT THEY GOOGLE YOUR NAME
In June 2025, Minnesota lawmaker Melissa Hortman and her husband, Mark, were murdered in a targeted attack. State Sen. John Hoffman and his wife, Yvette, were seriously injured in a separate shooting. Investigators discovered notebooks containing the names of public officials and a handwritten list of 11 people-search websites in the suspect's vehicle. The list included TruePeopleSearch, Spokeo, Pipl, PeopleFinders, BeenVerified, Whitepages, TruthFinder, Intelius, Ownerly, USSearch and PeopleLooker. The notes described which services were free and what information someone could find through them.
However, the discovery alone did not establish whether the websites supplied the victims' addresses. On June 11, Vance Boelter pleaded guilty to federal charges involving the murders, shootings and stalking of the victims. He was sentenced on July 23 to two consecutive life terms plus 40 years in federal prison. Separate state charges remain pending. The case raised an unsettling question: How easily could someone find your home address and information about your family?
Data brokers collect information from public records, online activity, commercial databases and other sources. They then combine those details into profiles that businesses and individuals may be able to purchase or access. Some companies specialize in marketing information. Others operate people-search websites that make personal details available through free searches or paid reports.
Depending on the company and the available records, those profiles may include:
Not every broker collects or sells all this information. Credit reporting agencies also operate under different legal requirements than many people-search services. Still, these records can reveal details you never intended to share with strangers. For a closer look at how criminals assemble this information, read our CyberGuy report on
Want to see how much of your personal information may already be exposed? Get a free scan to find out if your personal information is already out on the web: Cyberguy.com
Scammers can use publicly available details to make their stories more convincing. As a result, a suspicious call or message may sound surprisingly personal.
Here are some of the potential risks.
Even if you've never experienced one of these problems, reducing the amount of personal information available online can make it harder for someone to research you.
